Most PMs learned the job by doing it. That's where the confidence comes from, but it's also where the blind spots are.
If you have been doing product management for a while, some of this will sound familiar:
- Your roadmap reflects what stakeholders asked for more than what the product strategy needs.
- Discovery is on the agenda, but gets replaced by solution validation.
- You ship things and are not sure what changed for users or the business.
- People use the same product language, but mean different things, which surfaces late in execution.
- You understand the theory, but struggle to apply it in organisations not set up for clear product decision making.
"I knew what I was talking about and I wasn't talking nonsense. I could be confident in myself." Aditi Luykx, Senior PM, Politico Europe
Who is this for
Product managers and product owners
Whether you're six months in or six years in, this training helps you improve how you actually operate in the role. Particularly useful if you came into product from a different function, or if your practice has gaps you can't quite name.
Heads of Product sending their team
When teams attend together, they usually stop spending time re-explaining basic product concepts in meetings. Discussions move faster because people start from the same understanding instead of reworking definitions each time.
Several organisations have sent multiple team members and used the training as a reference point to align how they approach product decisions and day-to-day work.
Ask about team rates and invoicing >
Product-adjacent roles
Business analysts, designers, and engineers who work closely with PMs. Past participants in these roles said it significantly improved how they work with their product counterparts.
Where this training is less suited: if you're a CPO or Head of Product looking for content on organisational design or OKR rollout at scale, that's a different conversation. Get in touch and we'll tell you whether this is the right next step. Contact us >
Six things you'll be able to do
Scan the list: where can you already do this confidently? Where can you not?
Strategy
Connect roadmap decisions to company goals so prioritisation becomes a business discussion instead of a political one. Learn how to explain why some initiatives move forward and others do not. Therefore, you'll use the product context model and the opportunity solution tree to trace from mission through to initiatives, giving you a decision framework you can use in every prioritisation conversation.
Research
Turn vague complaints, stakeholder requests and customer feedback into a clearly defined problem the team can actually investigate. Learn how to frame problems in a way that creates alignment instead of generating another round of interpretation.
Discovery
Learn how to conduct customer conversations that generate evidence you can act on. Practice separating opinions, feature requests and assumptions from real signals about customer behaviour.
Measurement
Define success before delivery so you know what decision the data should help you make afterwards. Learn how to select metrics that tell you whether to invest further, iterate, or stop.
Go to market
Plan a launch where adoption is part of the scope, not an afterthought you hand to marketing. You'll define how the product reaches users, what makes it stick, and where the PM's responsibility ends and product marketing's begins.
Stakeholders
Learn how to navigate competing priorities from executives, customers, sales and engineering without turning every roadmap discussion into a battle. Practice techniques for influencing decisions when you have responsibility but not authority.
"My team really saw a before and after. I dare to say no more often." Sam Boribon, PM, Nodalview
Your two days
The training follows a single case study from start to finish, so every method is applied in sequence rather than in isolation. By the end of day two, you can see how it all connects.
Day 1 - Strategy, context and discovery
From company goals to a validated problem worth solving
Product foundations
What a product actually is, how the lifecycle works, and where the PM role starts and stops relative to design and engineering. This creates a shared starting point so the rest of the two days builds on common ground.
From strategy to operations
The full product context from mission through to initiatives. You’ll practice setting OKR-based objectives and identifying opportunities with the opportunity solution tree using a real case.
Problem framing and research
How to write a problem statement, plan qualitative and quantitative research, and run customer interviews that generate insights rather than feature requests.
Discovery in action
Ideation methods, story mapping, and iterative refinement. You generate ideas against a real problem statement and decide which paths are worth pursuing.
Day 2 - Delivery, go to market and leadership
From a solution to a shipped product you can prove is delivering impact
Solution delivery
How to prioritise, estimate, and plan in a way that improves predictability without overpromising. You'll practice methods you can bring directly into your next sprint planning or quarterly roadmap conversation.
Market introduction
Why some launches create behaviour change while others are forgotten within a week. Learn how to prepare adoption activities before release rather than after disappointing results.
Measure, monitor and run
Choosing the right KPIs before you build, using data during the run phase, and deciding when to iterate, pivot, or retire.
Stakeholder management
The communication approach. How to align, negotiate with, and influence people who have different incentives from yours.
What makes this training different
✅ Your trainer is still doing the job
Mathieu works inside product organisations on active consulting mandates. The examples in the training come from recent client work, not a generic case library. When you bring your situation into the room, he can work with it.
✅ Exercises follow a single shared case from day one to day two
The training follows one case study from strategy through to launch. Every method is applied in sequence, so you leave with a connected way of working, not a collection of isolated techniques.
✅ Works at any experience level
"Whether you have 15 years of experience or none, there is something here to learn and apply." People earlier in their career build the foundation; more experienced PMs use it to put structure around what they already do intuitively. Both leave with something concrete.
Your trainer
Mathieu Thys, manager @ dualoop
Mathieu spent several years in product roles at Twipe, Gambit, and Elia before joining dualoop as a consultant. He now spends most of his time inside product organisations, coaching teams, running diagnostics, and helping companies build product practices that last.
The training comes from that ongoing work. He adapts the sessions based on who's in the room: adjusting examples, depth, and emphasis to match the actual challenges participants bring.
If you want to talk through your situation before registering, he's happy to have a quick call.
Talk to Mathieu >
What past participants say
⭐️⭐️⭐️⭐️⭐️ 9.3/10
Average satisfaction across all cohorts since 2022
"It helped me distinguish what belonged to theory versus what were just people's good ideas. I could depersonalise certain processes."
— Charlotte De Trez, Head of Products @ Aware
"It structured things. It's a toolbox that allows you to save time and not make certain mistakes from the start."
— Jean-Baptiste Mairy, Product Manager @ N-Side (came with the entire product team and the Managing Director)
"A no brainer for every product manager."
— Jago Winnen, Product Manager @ Vanden Broele
"The training helped align our team and provided practical tools we can use immediately."
— Olivier Delamotte, Head of Product @ Qualifio
"A great quality training, taught by real product experts, in a professional atmosphere."
— Eve André, Head of Product @ Keytrade Bank
What's included
📚 Training playbook
A full digital playbook covering every chapter, with definitions, methods, and worked examples. In English. Most participants refer back to it for months after the training.
🗂️ Templates
Ready-to-use templates for problem statements, opportunity solution trees, OKRs, and stakeholder communication plans.
🎓 Digital certificate of completion
A digital certificate upon completion, ready to share on LinkedIn.
🍳 Breakfast, lunch, and a post-training drink
Both days include breakfast and lunch. On the evening of day two, there's a post-training drink for anyone who wants to keep the conversation going.
💬 Access to the dualoop Slack community
Ongoing access to a community of product professionals who've been through the same training.
📖 Book recommendations
A curated reading list tied to the training content, so you know what to read next depending on where you want to go deeper.
Funding
Depending on your country and company size, subsidies or training budget schemes may cover part or all of the cost, for individual registrations and team bookings alike.
We've supported past participants with funding paperwork. If you need a pro forma invoice for internal approval, or want to know what options exist for your situation, get in touch and we'll give you a clear answer.
Next session
📅 5 - 6 Oct 2026
Two full days from 9:00 to approximately 17:00.
📍ICAB
Rue des Pères Blancs 4, 1040 Etterbeek, Brussels
🌐 English
All materials are in English.
👥 Maximum 20 participants
Registration
€1,600 per person, excl. VAT
Team rates and subsidy support available on request.
Register for the next session >
Cancellation: full refund if you cancel at least two weeks before the training date. After the two-week mark, your registration transfers to the next available session.
Questions
How is this different from an online course or a book?
Books and online courses can explain product management. They can't help you recognise your own blind spots. The training is built around practice, discussion, and application. You'll work through a complete product case, make decisions, challenge assumptions, and see how strategy, discovery, delivery, measurement, and stakeholder management fit together. You'll also learn from people dealing with the same problems in different contexts. That perspective is difficult to get when you're the only PM, or one of only a few, in your organisation. The goal isn't to leave with more frameworks. It's to leave better equipped to make product decisions in the real world.
Can I attend remotely?
No. Open cohorts are intentionally run in person. A large part of the learning comes from the discussions, exercises, and challenges between participants. Product management is a collaborative discipline, and many of the skills covered in the training, such as discovery, stakeholder management, prioritisation, and communication, are best practiced face-to-face. The format is designed to create interaction, debate, and peer learning throughout the two days. That experience is difficult to replicate remotely.
For companies looking to train a larger group, dualoop also offers private team training in hybrid formats. Get in touch to discuss what would work best for your team.
What if I am the only PM at my company?
You're actually one of the most common profiles in the room. Many solo PMs work in organisations where there is nobody with a product background to challenge their thinking or help them develop their practice. As a result, they often have to figure things out through trial and error. The training gives you a structured view of the role, practical tools you can apply immediately, and the opportunity to compare your approach with other PMs facing similar challenges. Many past participants told us that the peer discussions were one of the most valuable parts of the experience.
Is this training suitable for someone with several years of experience?
Yes. More experienced participants use it to put structure around things they've been doing intuitively, align with their team, or name blind spots they didn't know they had. The training covers the full scope of the role at a level that works for both new and experienced PMs.
What happens after the training?
You get the full playbook, templates, and reading list, plus access to the dualoop Slack community. For more structured support, dualoop offers coaching and diagnostic services separately.
